Google's algorithm has evolved. Here's what's working right now to rank on page one and stay there.
Search engine optimisation has changed dramatically over the past few years. What worked in 2022 may now actively hurt your rankings. In this comprehensive guide, we break down the 10 strategies our team uses to consistently rank clients on page one.
1. Focus on Search Intent First
Before you write a single word, ask: why is someone searching this query? Google now matches content to intent — informational, navigational, commercial, or transactional — and rewards pages that answer that intent precisely.
2. Build Topical Authority
Rather than targeting isolated keywords, build clusters of content around core topics. One pillar page supported by 8–12 cluster articles signals deep expertise to Google's quality raters.
3. Earn Real Backlinks
Link building is alive and well, but quality matters infinitely more than quantity. One editorial link from a DA 70+ publication outweighs 500 directory submissions.
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