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Frequently Asked Questions

How can I post links on Instagram?

If your business account has over 10,000 followers, the best way to share links is through the swipe up feature on your story. If you do not have 10,000 followers, small businesses can easily add links to your profile bio, include links in your captions, and create shoppable posts or stories.

What social media platforms are best for my business?

While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.

What is native advertising?

Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed.

How often should I update my website?

We instruct our clients to update their website often when it comes to publishing new content. New content is a signal to search engines to let them know your website is relevant. Also, update your site whenever your company changes phone numbers, addresses, or hours.

How is videography used in digital marketing?

It’s simple: a video has the ability to bring your brand to life. Video marketing allows companies to educate and communicate with consumers through an easy to digest and entertaining medium. Consumers prefer to engage with the “face of the brand”, and videos are a great way to humanize your company.

How does a website increase sales?

The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

How do I measure digital marketing ROI?

The most trusted source to measure digital marketing is Google Analytics. Trusted by all marketers, Google Analytics provides a way to measure all things marketing.To measure marketing ROI, it is essential to understand your marketing goals and costs. From there, it’s simple math to extract the metrics from the inherent cost to derive your ROI.

How does my business benefit from digital marketing?

When you invest in digital marketing you are creating opportunities to speak to your market and target audience to help them solve their problems.

Do all of my social media handles need to be the same?

Yes, this is how followers and customers will be able to find your company. Some companies choose to go by their full name, abbreviation, or shortened name. Whichever name you choose for your online presence, be sure to remain consistent. This will ensure followers can find and engage with you on any platform.